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EE launch own-brand tablet: How the Jay compares to other bird-themed devices



It's been almost a year since EE added a new tablet to its own-brand, avian-themed range -- or one aimed squarely at grown-ups, at least -- so you know what that means. With only refurbished Harrier Tabs left in stock, it's time for a new slate to become EE's value offering. At 120 on pay-as-you-go, the "Jay" is the cheapest homegrown tablet EE's ever launched; and it shows, at least when compared with the more powerful, larger-screened Harrier Tab.




EE launch own-brand tablet



The white and silver Jay is fronted by a 7.85-inch, 1,024 x 768 display, with a 5-megapixel rear camera and 2MP front-facer rounding out the rest of the visible features. Inside you're looking at a 1GHz quad-core MediaTek processor running Android 5.1 Lollipop, a 3,600mAh battery, 1GB of RAM and 16GB of internal storage (expandable with microSD cards up to 32GB). And of course you get a 4G radio alongside WiFi 802.11b/g/n support, this being an EE tablet and all.


The Eagle is the first own-brand tablet launched by the operator, although it sticks with the tried-and-tested method of making minimal changes to a white label Huawei product, in this case the M1 we saw launched at Mobile World Congress in February.


This medicine is available in blister packs with a Dialpak tablet dispenser or a Veridate tablet dispenser. Each blister pack contains 28 tablets with different colors that need to be taken in the same order as directed on the blister pack.


The company was formed as Everything Everywhere in 2010 as a joint venture between Deutsche Telekom and France Télécom (now Orange S.A.). In October 2012 it was rebranded to EE concurrently while launching the UK's first 4G mobile network.[3] It was acquired by BT in January 2016 and has been part of BT's consumer division since April 2018, operating under three brands: BT, EE, and Plusnet.


On 18 July 2011, Tom Alexander announced unexpectedly that he would step down as CEO. Alexander had joined Orange in 2008 and had led the company since its formation on 1 July 2010. It was announced that he would leave his post on 31 August 2011 and therefore as from 1 September 2011, he would be replaced by Olaf Swantee, who had held the position of Executive VP of European Activities and Sourcing for France Télécom in addition to being a member of EE's board. Alexander said that he would remain with the company throughout the remainder of 2011 and continue to advise Swantee in his new role.[14] Swantee is seen as having done an exceptional job in leading the group through the challenges of rebranding and the launch of a new technology, and was named the mobile industry's person of the year in 2013[15] as a result.


Everything Everywhere announced on 22 August 2012 that it would introduce a third brand as part of a future 4G launch to sit alongside Orange and T-Mobile, and that Everything Everywhere would continue as the company's legal name.[18] Further speculation commenced on 7 September 2012 when the company announced details of a press conference on the morning of 11 September 2012, the earliest date set by Ofcom to launch 4G services.[19] It was also noted that this date was only 24 hours earlier than the expected launch of the latest generation of iPhone (the iPhone 5), thereby arousing suspicion that the new iPhone would support 4G and that Everything Everywhere would launch its service on this widely anticipated handset.[20] Other commentators suggested that the HTC One XL would be the first handset to launch utilising Everything Everywhere's 4G network.[21] The handsets that the company initially launched on EE are the iPhone 5 (iOS), HTC One XL (Android), Samsung Galaxy S III (Android), Samsung Galaxy Note II (Android), Huawei Ascend P1 (Android), Nokia Lumia 920 (Windows Phone), Nokia Lumia 820 (Windows Phone). The company also announced that they would be using two 4G mobile broadband devices manufactured by Huawei - the E589 Mobile Wi-Fi device and E392 mobile broadband dongle.[22]


EE announced on 30 October 2012 that its Orange broadband service would be rebranded as EE, and the company would be launching a new fibre-optic broadband service, using a Bright Box router and Openreach GEA.[24] The change took effect on 5 November 2012 through a firmware upgrade that replaced the Orange branding with EE on customers' router web interface.[25]


Everything Everywhere's request to use its surplus capacity to launch 4G services in the UK was approved by Ofcom on 21 August 2012.[47] As part of Ofcom's approval of the company's roll-out of 4G it was announced on 22 August 2012 that Hutchison 3G had acquired part of Everything Everywhere's 1800 MHz spectrum.[48]


EE's 4G network, along with its nationwide marketing campaign and store re-branding, was launched on 30 October 2012; it was the UK's first 4G mobile network,[3] while other networks rolled out their 4G networks well into 2013.[49] 4G coverage was initially "switched on" in 11 UK cities; London, Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, Sheffield, and Southampton.[50] During the latter part of 2012 and 2013, the company added more cities and towns,[51][52][53][54][55] and planned to boost speeds in some existing locations by Summer 2013.[56] EE claims 2,000 square miles of 4G network would be added every month from launch and the goal was to cover 70 per cent of the population by the end of 2013, and 90 per cent by the end of 2014.[57]


On 5 November 2013, EE began testing LTE Advanced (LTE-A) in East London Tech City.[60] The LTE-A network offered speeds up to 300 Mbit/s when rolled out to the public in 2014. EE's LTE-Advanced was launched at the end of October 2014.[61]


On 24 April 2016, it was announced that as part of a new strategy, EE are aiming to extend the geographic reach of its 4G network in the UK from the current 60% to 95% by 2020, which will increase the proportion of the UK's population covered by the 4G network from 95% to 99.8%. In order to achieve this, EE will build more than 750 new sites. Its 4G network was switched on today in Shetland and the Isles of Scilly, enabled by the fibre broadband links deployed by BT. Its 4G network at launch was only used for data connections, with customers moving to 3G while on a call, however EE are now rolling out 4G Calling (VoLTE) across the UK to allow both voice and data over 4G as well as allowing customers to make calls in new areas of the network that are 4G-only. 4G Calling is already live in London, Birmingham, Bristol, Manchester, Edinburgh, Glasgow, Belfast, Leeds and Newcastle, and will be switched on across the rest of the network by July.[62][63][64][65]


On 11 June 2018, EE became the first UK network to launch smart number technology, allowing customers to use the same number across multiple devices in addition to their smartphones including tablets, smartwatches and laptops. It is available at no extra cost to new and existing customers and is part of its strategy to "keep customers connected by bringing together the best of mobile and broadband through first-of-their-kind converged services across the UK". It supports calls and texts across multiple devices and works even when they don't have their smartphone with them. It supports up to 5 other connected devices and will need to be internet connected via Wi-Fi or mobile, with the primary device being connected to the EE network for the service to work. Calls can be made on multiple devices at the same time, or handed off between devices.


EE launched a TV service for broadband customers in November 2014. Using an EE-branded set-top box, it offered standard Freeview channels through an aerial connection along with PVR features and catch-up TV services, competing against YouView.[85] In June 2019 the service was replaced with a new package using an Apple TV box, which also gives access to BT Sport.[86][87]


EE launched its first television advertisement on 3 November 2012, four days after the company launched its 4G services and new brand. The advertisements featured Kevin Bacon and his related Six Degrees of Kevin Bacon concept. The advert initially aired on ITV during The X Factor, on its Saturday evening slot on UK television.[107] The adverts were filmed over two days during August 2012 in Lewes.


It is very important to continue taking this medication exactly as prescribed by your doctor. With certain brands of birth control pills, the amount of estrogen and progestin in each active tablet will vary at different times in the cycle. It is very important that you follow the package instructions to find the first tablet, start with the first tablet in the pack, and take them in the correct order. Do not skip any doses. Pregnancy is more likely if you miss pills, start a new pack late, or take your pill at a different time of the day than usual.


Your pill pack contains 21 pills with active medication. It may also contain 7 reminder pills with no medication. Take one active pill (with hormones) once daily for 21 days in a row. If you are using a product with 28 tablets, take an inactive pill once daily for 7 days in a row after you have taken the last active pill unless otherwise directed by your doctor. If you are using a product with 21 tablets, do not take any tablets for 7 days unless otherwise directed by your doctor. You should have your period during the fourth week of the cycle. After you have taken the last inactive tablet in the pack or gone 7 days without taking an active tablet, start a new pack the next day whether or not you have your period. If you do not get your period, consult your doctor.


If this is the first time you are using this medication and you are not switching from another form of hormonal birth control (such as patch, other birth control pills), take the first tablet in the pack on the first Sunday following the beginning of your menstrual period or on the first day of your period. If your period begins on a Sunday, begin taking this medication on that day. For the first cycle of use only, use an additional form of non-hormonal birth control (such as condoms, spermicide) for the first 7 days to prevent pregnancy until the medication has enough time to work. If you start on the first day of your period, you do not need to use back-up birth control the first week. 2ff7e9595c


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